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This is an example page. It’s different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this:
Hi there! I’m a bike messenger by day, aspiring actor by night, and this is my website. I live in Los Angeles, have a great dog named Jack, and I like piña coladas. (And gettin’ caught in the rain.)
…or something like this:
The XYZ Doohickey Company was founded in 1971, and has been providing quality doohickeys to the public ever since. Located in Gotham City, XYZ employs over 2,000 people and does all kinds of awesome things for the Gotham community.
As a new WordPress user, you should go to your dashboard to delete this page and create new pages for your content. Have fun!
Choosing Your Web Hosting Reseller Software
by: S. Rosendahl
|As a web host reseller, one of your most important business decisions is your choice of web hosting control panel software. The web hosting software you use will save or cost you time, money, and frustration.
What reseller control panel features will reduce your workload? What hosting software programs are integrated with the reseller control panel or work with it? What website control panel features will your clients like?
In this article, we’ve compared four quality web hosting reseller software programs:
All of these reseller control panels come with control panels for your clients. They all have numerous features — advanced email management, web statistics, pre-installed scripts, multi-language support, and more. They all work on Linux platforms, while H-Sphere and Plesk also work with Windows. According to the cPanel website, a Windows version of cPanel is in development.
Other features that set these control panels apart are their degree of automation, the number of features and ease of use for the end user, and the features and ease of use for you, the reseller.
When you become an Alabanza reseller, you don’t just have a reseller account — you lease a dedicated server from Alabanza. Alabanza owns the control panel the server, and you resell directly for Alabanza. If you lease a dedicated Alabanza server, you can create your own reseller accounts. However, only you can set up hosting plans; resellers below you will be limited to hosting plans that you create.
Alabanza offers resellers a high degree of automation with its Domain System Manager (DSM), which can significantly reduce overhead and time spent on routine tasks:
• Account creation
Even novices can sell hosting with this level of automation.
DSM also integrates with bulkregister.com for domain name registration. It does not easily integrate with other domain registrars, though.
A key Alabanza feature that resellers can offer their clients is the Xpress Product Suite, which provides web development and email management tools. The Xpress Product Suite includes SiteXpress, a website-building program that features over 300 templates and requires no web design skills.
For resellers and end users, cPanel is known for its ease of use and range of features. cPanel’s collection of over 50 pre-installed scripts and Fantastico auto installer help clients set up their sites with little web development knowledge.
A basic cPanel reseller account comes with two separate programs for resellers to manage their business:
• WHM (Web Host Manager) is used to create accounts and packages, add and suspend sites, modify passwords, view bandwidth usage, park domains, install SSL certificates, and perform other administrative functions.
With the addition of an optional program, WHM AutoPilot, you can automate account creation and suspension, email notifications, and other tasks. WHM AutoPilot also integrates with common payment gateways and has a helpdesk, an invoice module, and other tools.
H-Sphere is designed for both Linux and Windows platforms. Moreover, resellers can set up plans for both Linux and Windows and administer sites on different servers from the same control panel. The control panel, actually a separate server, also provides administrative access to the integrated helpdesk.
The H-Sphere control panel server automates account configuration, credit card processing, domain registration, and email notifications. It also includes a built-in billing module and supports over 20 payment gateways.
From the reseller’s point of view, H-Sphere has a higher learning curve than most other control panels because of its numerous features. For example, when setting up a new plan, the administrator has two pages of features to choose from, including setup and monthly pricing for optional services.
Beginning webmasters may find H-Sphere too complicated for their needs. More advanced users, however, appreciate the features and control that H-Sphere offers the end user. A key feature is the ability to have control over separate domains with multi-domain hosting.
H-Sphere comes with the website builder SiteStudio, which guides users through a variety of style choices and stores content separately from the layout. No HTML or FTP knowledge is required.
Plesk is known for its stability and security. Resellers and end users like its simple navigation, its clean interface, and its professional appearance. It comes in versions for both Linux and Windows platforms.
With Plesk, all users use the same control panel but with different levels of control:
• Server administrator
Each level of the control panel gives the user control of that level and the level(s) below it. Email users, for example, can log into their mail user control panel to change their password, add autoresponders, and change other personal settings without having access to the domain owner control panel.
Plesk handles SpamAssassin at the mailbox level rather than at the domain level.
SWsoft, the company behind Plesk, also offers SiteBuilder, a five-step website builder using pre-built templates. SiteBuilder has over 300 templates in different categories to choose from, and users can publish their sites without any HTML or FTP knowledge.
If your Plesk reseller account is with a web host that offers HSPcomplete, you will have some automation available with your account, such as credit card charges and email notification.
About the author: S. Rosendahl
How To Rake In the Sales From Your Loyal Opt-In Subscribers for Free
by: Matt Callen
|If you’re anything like me, you’ve probably heard it a thousand times before, stored it in the back of your memory bank, and haven’t had the desire to go back there to get it. Well, now’s the time to start acting on what I like to call “The Undiscovered Gold Mine.” What I’m talking about is the marketing power of an opt-in email list.
But what is the most compelling offer to truly get your visitors to opt-in?
Without a doubt…a Free Newsletter is your best bet!
In this lesson, we’ll dive deep into the importance of a well-written newsletter, its impressive money-making potential, and the art of writing a profitable newsletter that your subscribers will eat up like candy!
Email marketing is a blessing for small business owners. An effective, targeted email-marketing campaign can drive traffic to your site, get your name in front of qualified prospects and turn leads into sales – for much less than what you’d spend on a traditional direct-marketing campaign. Once you have developed your email list, how do you turn those devoted subscribers into sales? No matter what strategies you used to get your subscribers to opt-in on your emailing list, many of them are already pre-sold to your product. Now, you just have to close the deal.
In this lesson, I’m going to show you why your site needs a newsletter and how to maximize your sales by using this powerful incentive. Offering a free newsletter is the best way to collect loyal subscribers who are actively looking for answers to their problems. If you offer to provide potential subscribers with information they need, they’ll be glad to subscribe to your newsletter. But obviously the secret is out, and most online businesses are taking full advantage of the powerful capabilities of this marketing tool. And as a result, there has been a mass of newsletters on the Internet full of nonsense and spam – leaving Internet visitors with a wary concern about handing over their email addresses to just anyone.
This doesn’t, however, mean that you shouldn’t start your own newsletter. And it doesn’t mean that you’ve missed the boat. All it means is that you are going to have to work at providing your subscribers with quality information that they deem worthy enough to entrust their email address with you. Not a problem! Just create a newsletter that people read faithfully, that is considered to be a reliable source of quality information, and that attracts a consistent number of opt-in subscribers.
The best part about newsletters is that you can produce them with little to no cost at all! Of course you can hire a ghost writer to compose your newsletter, but the best way to truly acquire a lasting relationship with your customer is by simply “talking” to them.
Nowadays, it’s easy to get away with informal conversations with someone you don’t know all that well. In fact, many people actually feel more comfortable with the fact that you’re talking to them like a friend. Don’t underestimate the power of this kind of relationship!
If you are communicating on a regular basis with your subscribers, giving them valuable information, and allowing them to get to know and trust you, you shouldn’t be too surprised about how many of them will actually become devoted customers. Email newsletters are one of the great bargains in marketing. They keep your company in front of your customers on a regular basis for very little cost.
Newsletters aren’t right for every audience – I wouldn’t recommend them if you’re targeting the local B-I-N-G-O crowd – but if you’re in the web hosting business, there’s a good chance that 100% of your customers and prospects use email, making newsletters a great tool!
Email newsletters are proven to increase sales, if used properly. It has been reported by rigorous research and testing that up to 50% in sales can be generated from newsletter auto-responder follow-ups! And I’m sure you’ll also be glad to hear that if used properly, up to 10% of opt-in subscribers will purchase the product being sold. In case you didn’t get that – it’s been reported that…
10 people out of every 100 subscribers will buy!
That’s enough to make me want to send out newsletters! But there are a few things that you have to be cautious of when preparing your newsletter. If you want to rake in the ALL of the financial benefits possible, you need to follow the tips below. Trust me, there’s an art to creating a thriving, profitable newsletter.
There’s no doubt about it – a free newsletter is your best source of generating a list of subscribers you can send promotions to in the future! But how should you go about delivering your message to your potential customers without coming off as a huge advertisement billboard? Because so many of us are already overwhelmed by the daily flood of email, your newsletter will need to be much more than just ads for your products. Including informative articles, interviews, or other information may help entice your subscribers to actually open and read your newsletter. Light “plugs” in the body of your newsletter aren’t a bad idea, but remember that your subscribers are looking for quality information – not a salesletter…that’s what your webpage is for.
To increase your sales and get the most out of your newsletter, we highly recommend following the tips listed below…§ Registering New Subscribers
When asking visitors to sign up, ask only for the information you need – perhaps just the email address. Remember, that every additional bit of info you collect is another deterrent to customer signup. People don’t like to give away their private information, so don’t ask for anything more than what is needed.
Make it easy for subscribers to share your newsletter with others. They can simply forward the message, of course, but if you include an explicit send-to-a-friend link you are giving your customers and subscribers a gentle “nudge” to recommend your material to their friends and colleagues.
§ Check out your competition
Every business has competition. Find out what they are doing by researching their product or service. Sign up for their newsletters, and then make yours better than theirs. What could you do better? Is there a gap in their service you can fill?
The first thing I want to tell you is that “Newsletters must be simple.” You do not want to be the next “delete” button in your subscribers email account. People get a lot of email. They don’t have time to read a lot of text. Newsletters must be designed to facilitate scanning, but then again you want to give them the opportunity to get a “full dose” of what you have to offer. So the best recommendation is to provide links like “Click Here for the Full Report”, or “Discover the Answers To Your Problem by Clicking Here”.
Above all, deliver content with real value. We’re all flooded by email, and if your users don’t perceive your newsletter to be worthwhile, they’ll just delete it and move to the next message in their inbox. That’s why it’s important to track your click-through rates: they’re proof that your messages are being read – not just your message views. Also, if you have a newsletter that covers a ton of topics and starts to get too long, be sure break it into separate newsletters.
§ Write a Good Subject Line
Writing good subject lines is especially important, both to encourage users to open the newsletter, and to distinguish the newsletter from spam. I recommend including some actual content from the individual newsletter in each subject line, even though it’s a difficult job to write good within the 50-60 character limit that is imposed by many email services.
§ HTML or plain text?
It’s really a matter of what you think will most appeal to your readers. There really hasn’t been much difference as far as which one sells the best. It truly depends on your target audience. So if in doubt, offer two lists: one in plain text and the other in HTML. Then let your subscribers decide which one they want to receive.
§ Let’s Make a Profit! Selling to Your Audience
Many people try and sell their product or service directly from their emails. However this is really the job of your web site, not your newsletter. The purpose of your email campaigns should be purely to get people to click to your web site. Two of the most successful ways to do this are
a) A “Single-Topic” Article in Your Newsletter
Create a single article that describes a common problem that your product solves. BUT, don’t necessarily mention your product in the article but do point out some of the things to be considered when choosing a solution. Close your article by simply saying something like “To read more about this problem and discover our Tried-and-True solution – Click Here”. This link should then direct your opt-in subscribers to you product sales page at which point the user is already thinking about the problem and what to look for in a solution. Then, they discover your product, which just happens to solve their problem. Viola!
b) A Series of Articles in Your Newsletter
In each issue of your newsletter, focus on one particular problem that your product solves. But again, don’t necessarily mention your product – simply talk about some of the things to be considered when choosing a solution. Dedicate the whole issue to describing this problem and what to look for in a solution. At the end of each issue point them in the direction of your product’s sales pages. Again by the time they hit your web pages they will be primed and ready to learn how your product solves their problem.
Then, in your next newsletter series, you can incorporate a “new” problem that your product also solves. Get the picture? It’s a great strategy once you get the hang of it.Never send your newsletter to anyone who hasn’t specifically requested to receive it. Remember, new anti-spam regulations require every marketing email to include an opt-out condition and a valid physical address.
Email newsletters are a blessing to small businesses. They are a great way to generate a credible relationship with your customer, drive subscribers to your site, create demand for your product, and thus skyrocket your sales!
Establishing your credibility is the key to making your product or service attractive to potential customers. But once you’ve done that, your loyal subscribers will WANT to know more about what you have to say. They’ll be extremely receptive to your offers. The most valuable customer is the one you already have – right there in your email list.
Be sure to check out the next lesson. You’ll be amazed at how easy it is to boost your opt-in mailing list by up to 10 times!
About the author: Matt Callen
Create Your Own Download Links
by: Mark Meshulam
|Copyright 2005 Poingo.com
One of the great features of working with the web is the ability to download a file by clicking on a link. As most earthlings know, a link is most frequently visible as blue underlined text displayed on a website, or on an HTML email. Links can also be presented as hot spots on an image, or a button which can be clicked.
Sometimes when we click on links, we are magically transported to a new web page. Behind the scenes, we are actually receiving new files from a web server, and our browser software is “rendering” the files on our screen according to instructions contained in the files.
These new files could be served up by the same web server which served up the previous page, or with equal ease we could be receiving files from a totally different location, possibly from halfway around the world! Such are the wondrous ways of the web.
Other times when we click on links, we get a different experience. Our browser offers to download a file and patiently awaits our answer. When we accept and possibly tell our browser where to file the download, the web server sends the file to our computer and a download takes place.
The usefulness of this functionality is obvious. We don’t always want to see the information painted on our screen, sometimes we just want to use it. Consider a spreadsheet file as an example.
If I want to share my spreadsheet with you, I can easily send it to you as an email attachment, but what happens if the file is too large? Chances are, your file attachment could hit a bottleneck somewhere in your, or your recipient’s email system and may never deliver.
However, if I send the file as a download, email system bottlenecks are bypassed and the pipe is wide open. Here’s how it works:
1. First, I upload my large file to a web server somewhere.
To do this, here is what you will need:
The format of the URL will look like this: http://www.domain.com/downloads/myspreadsheet.xls
In case the above steps seem too intimidating or labor intensive, there is a software/webhosting package available called Personal FTP (www.poingo.com).
The software uploads your large files to your private webspace on the Personal FTP server, opens a new email, and places a download link onto the email, all in a few clicks. In addition, you get your own subdomain, which not only adds your identity to the link, but also enhances the reliability of the download.
About the author:Mark Meshulam
90s Web Design: A Nostalgic Look Back
|A nostalgic look back at 90s web design, and a warning to anyone whose website is an accidental anachronism.
Remember the days when every PC was beige, every website had a little Netscape icon on the homepage, Geocities and Tripod hosted just about every single personal homepage, and “Google” was just a funny-sounding word?
The mid-late 1990s were the playful childhood of the worldwide web, a time of great expectations for the future and pretty low standards for the present. Those were the days when doing a web search meant poring through several pages of listings rather than glancing at the first three results–but at least relatively few of those websites were unabashedly profit-driven.
Hallmarks of 1990s Web Design
Of course, when someone says that a website looks like it came from 1996, it’s no compliment. You start to imagine loud background images, and little “email me” mailboxes with letters going in and out in an endless loop. Amateurish, silly, unprofessional, conceited, and unusable are all adjectives that pretty well describe how most websites were made just ten years ago.
Why were websites so bad back then?
Knowledge. Few people knew how to build a good website back then, before authorities like Jakob Nielsen starting evangelizing their studies of web user behavior.
Difficulty. In those days, there weren’t abundant software and templates that could produce a visually pleasing, easy-to-use website in 10 minutes. Instead, you either hand-coded your site in Notepad or used FrontPage.
Browsing through the Internet Archive’s WayBack Machine, it’s hard not to feel a twinge of nostalgia for a simpler time when we were all beginners at this. Still, one of the best reasons for looking at 90s website design is to avoid repeating history’s web design mistakes. This would be a useful exercise for the tragic number of today’s personal homepages and even small business websites that are accidentally retro.
Sometime around 1998, websites all over the internet discovered Flash, the software that allowed for easy animation of images on a website. Suddenly you could no longer visit half the pages on the web without sitting through at least thirty seconds of a logo revolving, glinting, sliding, or bouncing across the screen.
Flash “splash pages,” as these opening animations were called, became the internet’s version of vacation pictures. Everyone loved to display Flash on their site, and everyone hated to have to sit through someone else’s Flash presentation.
Of all the thousands of splash pages made in the 1990s and the few still made today, hardly any ever communicated any useful information or provided any entertainment. They were monuments to the egos of the websites’ owners. Still, today, when so many business website owners are working so hard to wring every last bit of effectiveness out of their sites, it’s almost charming to think of a business owner actually putting ego well ahead of the profit to have been derived from all the visitors who hit the “back” button rather than sit through an animated logo.
“Welcome to…” Every single website homepage in 1996 had to have the word “welcome” somewhere, often in the largest headline. After all, isn’t saying “welcome” more vital than saying what the web page is all about in the first place?
Background images. Remember all those people who had their kids’ pictures tiled in the background of every page? Remember how much fun it was trying to guess what the words were in the sections where the font color and the color of the image were the same?
Dark background, light text. My favorite was orange font on purple background, though the ubiquitous yellow white text on blue, green or red was nice, too. Of course, anyone who will make their text harder to read with a silly gimmick is just paying you the courtesy of letting you know they couldn’t possibly have written anything worth reading.
Entire paragraphs of text centered. After all, haven’t millennia of flush-left margins just made our eyes lazy?
“This Site Is Best Viewed in Netscape 4.666, 1,000×3300 resolution.” It was always so cute when site owners actually imagined anyone but their mothers would care enough to change their browser set up to look at some random person’s website.
All-image no-text publishing. Some of the worst websites would actually do the world the service of putting all their text in image format so that no search engine would ever find them. What sacrifice!
TV-envy was a common psychological malady in 1990s web design. Since streaming video and even Flash were still in their infancy, web designers settled for simply making the elements on their pages move like Mexican jumping beans.
In 1996, just before the dawn of Flash, animated gifs were in full swing, dancing, sliding, and scrolling their way across the retinas of web surfers trying to read the text on the page.
For a while, a business owner could even separate the serious from the wannabe prospects based just on how (un)professional their business websites looked. Sadly, the development of template-based website authoring software means that even someone with no taste or sense whatsoever can make websites that look as good as the most biggest-budget design of five years ago.
Of course, there are still some websites whose owners seem to be trying to spark a resurgence in animated gifs, background images, and ugly text. ‘ll just have to trust that everyone is laughing with them, not at them.
About the author: Sebaldus
10 Tips For Web Success
|The webmaster’s biggest job is to get their traffic up and keep customers/visitors coming back. Building the site is one thing, but simply building and posting a website does not guarantee traffic. In fact, a website could be beautiful and an example of all the latest technology and still not attract a single visitor if not promoted correctly. Here are 10 tips to guide you to success with your website.
(1) The internet is a new medium.
(2) Treat the Customer’s Time as Valuable.
(3) Design the site for customers, not the company.
(4) Involve the Visitor.
(5) Keep it Current.
(6) Pay Attention to Form/Design.
(8) Don’t Operate in a Cocoon.
(9) Have a Plan to Attract Repeat Traffic.
(10) Track Your Visitors
About the author: Sebaldus
Five effective ways of making money out of web templates
Web templates are the in-thing now-a-days and most of them are selling like hot cakes resulting into huge profits for web template providers. You too can cash-in on this web template craze and make money. Discussed in this article are five effective ways of making money out of web templates.
Five effective ways to make money out of web templates
1.) Creating turnkey pages from web templates
Turnkey websites are the hottest resource on the internet. If you are a web designer, web hosting company or simply own a website you can make good money by creating turnkey websites from readymade web templates.
What are turn key websites?
Turnkey websites are completely functional websites having relevant content, domain names and hosting. Depending on the type, turnkey websites can have shopping carts, interactive scripts, graphics forms, forums, live chats etc. All that a buyer needs to do is buy the website and he is ready to do business.
What you need to do?
In order to set up a turn key website business, you need to do the following;
1) Purchase professional looking web templates with resell rights or join a template membership program
2.) Modify the web templates by adding relevant content, links, images and graphics
3.) Purchase domain names and hosting accounts
4) Host the completed web templates as websites
5) Advertise/promote your websites for sale/rent by SEO and Email marketing
What will be your ROI?
Some good web template providers who offer affiliate programs are buytemplates.net, templatehunter.com, templatemagic.net and webzonetemplates.com Before joining an affiliate program make sure that the template provider offers allied/complimentary services like web hosting, search engine optimization, content insertion, domain name registration, template customization etc. In fact the more the complimentary services offered the better will be your returns.
3.) Reselling/redistributing web templates
If you own a website that attracts good traffic or is likely to attract traffic in the future, you can go for purchasing templates as a bulk and reselling them. To get redistribution rights all that you need to do is purchase reseller templates that many web template providers offer today. Some good web template vendors who offer reseller templates are http://www.buytemplates.net , http://www.templatemagic.net and freewebsitetemplates.com. Purchasing reseller templates on your own and reselling them can fetch you more returns than by joining an affiliate program.
What you need to do?
All that you need to do is purchase web templates that come with resell rights. You can then modify the templates and sell them to potential customers with non-exclusive rights. You certainly need not be a html pro to start this business; instead you can partner with template providers who offer related services like template customization, hosting, SEO etc. and earn good commissions by referring your customers to them.
4.) Joining Referral based programs
Referral programs are very unlike affiliate programs in the sense that they do not involve you to place links or banner ads on your site. This is basically a word of mouth program and requires you to promote products by word-of-mouth. In case a customer referred by you joins a membership program or buys a web template and refers your name in the referral section, you get a commission. But such referral programs are offered by very few template vendors today.
5.) Web designing with web templates
If you are a professional web designer you can earn higher returns by making use of web templates. Firstly you can satisfy your clients with the speed at which you complete the work and at the same time get more ROI as the readymade website templates are way cheap. All that you need to do is buy exclusive templates and resell them after making modifications. One way to go about it is by joining membership programs offered by web template providers. This will give you access to a host of web templates at a one time cost. Most web designers can almost double their profits, take care of multiple projects and also retain customers by making use of this technique. Also web designers can attract new customers by lowering their service charges.
So what if you can’t make web templates on your own, you can still cash in on web templates by making use of these sales techniques.
About the author: Sebaldus – Sebaldus Design
Copyright 2015 – 2020 ©
Website Buying Guide Checklist
by: Joel Walsh
|Can you really get a website even without knowing anything about code, and without paying a fortune? Find out.
The days when websites were primarily distinguished by their code are long gone. Nowadays, the web is a true publishing medium that favors well thought-out ideas. You can get a professional-looking website online in minutes with many website building services and software. But what should you look for? What are the features you really need and which are just clutter?
Some website authoring software packages only allow you to entire plain, unformatted text. Some of them allow you to entire HTML tags. Others provide a WYSIWYG (“what you see is what you get”) interface with options for font, links, and image insertion much like a word processor’s. Some will allow you to use more than one, or even all of these options so you have a choice on how you want to format your text.
Every website builder ever invented came with at least one or two templates for creating the graphical look of a website, so you don’t have to design the look of the site yourself. But some packages have very large libraries of templates, some have only a few. Some will let you mix and match elements of the design templates, while others will lock you in to one setup.
Many ready-to-go websites created by website builder software feature built-in shopping carts. Some even come with credit card processing. This is of course necessary if you’re going to be selling stuff direct online. But if you’re not going to be selling anything, ecommerce functionalities may just complicate the administration of the site and pad the price for the software or service.
Blogs are “web logs,” but blogging software involves more than just a simple online journal. Blogging technology allows you to send your new posts directly to subscribers via RSS, without them having to visit your site or receive an email from you. Still, unless you plan on updating your site regularly (at least once a month), your website’s blog will just gather cobwebs.
Some hosted web authoring systems provide email accounts at no additional charge, while others do charge separately. Some web builder systems even come with modules for creating email newsletters.
It is very likely that you will encounter a technical difficulty at some point while owning your website. Make sure you know in advance of paying whether the company provides only paid support, and if any included support is over email, a web ticketing system, or the telephone.
Photo and Image Management
For many, if not most, people who want personal websites, displaying pictures online is a primary motivation, if not the only motivation. If you want to display pictures on your website, make sure to choose a website builder system that makes it easy to upload and publish images.
Renting vs. Owning
You can buy website authoring software upfront for a flat fee, or you can “rent;” i.e., pay a company every month to use a hosted service. The choice is up to you, but remember that the hosted service will likely charge you much more in the end: averaging around $20/month, hosted the typical hosted website builder will cost you $240/year–far more than most desktop software.
In short, you don’t need to know how a website is coded to make one, any more than a book author needs to know about printing ink. Don’t burden yourself with learning how to do web design. Having fun with your website starts with choosing a website builder software that will make it fun.
About the author:
How to register your domain
|When you launch a new website you must register a unique domain name with an authorized registrar. When the internet was first starting, all domain names and IP addresses were registered through one organization, Internic. Eventually Network Solutions took over the role as “keeper” of the internet domain names. Today, there are hundreds of websites where you can register your domain name but Network Solutions still maintains the main database of domain names. Some websites charge as little as $2.95 per year for your domain name while others charge as much as $35 per year for the exact same service. Some even offer one year free if you register your domain name with them and host your website on their servers. Why pay $35 when you can register your domain name for much less at another website?
So why does Network Solutions charge $35 a year if they are the keeper of the database and their resellers charge a fraction or even nothing? Who knows and who cares! Register your domain with one of the cheaper providers and you’ll be fine. A word caution – be care who you choose to host your website. Getting a free year of your domain name isn’t worth it if your webhost is unreliable and your website is down more than it’s up.
You pay for your domain name on a yearly basis. It’s a separate charge from your webhosting bill. When you register your domain name choose the autorenewal option if it’s available. This way your domain name will not expire if you forget to renew it. If your domain name expires, it’s free for anyone else to register so you need to stay on top of when it’s expiring. Also registering your domain name for a 3 to 5 year term will often save you money. For example, godaddy.com charges $8.95 a year for your domain name but only $7.25 a year if you register for a 5 year term.
When you register your domain you can create different contact names. The three contacts are Administrator, Technical and Billing. Most of the time the same person is all 3 contacts. If you web designer registers your domain name for you, make sure you are designated as the Administrative contact. This gives you control over the domain name and you must be notified if someone is trying to make changes to your record. If you aren’t one of the contacts then someone can transfer ownership of the domain name without your permission.
To see a record of your domain name, go to www.networksolutions.com and use their WHOIS utility which is located in the bottom left corner of their home page. Simply enter your domain name and click Search. You’ll see the complete record of your domain name, where it’s registered and where your website is hosted. For a complete video of how to use WHOIS, visit www.valiss.com/video/whois/whois.html.
When you register your domain name you’ll have to the option of making it a private registration. I highly recommend paying the additional fee to make your information private. If you leave your registration public anyone can look up your domain information which includes your home or business address and your email address. Many spammers scan public domain registration records to find valid email addresses to spam.
I always use a yahoo or hotmail email account when registering my domains. This way if spammers to find my email address, I can just get a new “throwaway” email address and I won’t receive spam at my primary email address.
Always make sure your domain record remains locked. Locking your domain name is a feature implemented a few years ago. When you want to transfer your domain name to a different registrar you must unlock it. Once it’s unlocked the new registrar can “pull” your domain name from your current registrar. Once the transfer is complete, the domain name will be locked to prevent anyone else from “pulling” your domain away from you.About the author: Sebaldus – Sebaldus Design Copyright 2015 – 2020 ©
How Not To Get Web Design Work
|I get the occasional web design lead from my website. I wanted to find a company I could pass these onto. So I put an ad on a freelance site. It specified the programming qualifications needed, stated that the successful candidate should have good English, and was for companies only.
The replies I got were enlightening. So much so, I made a list of things applicants did wrong. Here it is.
I should point out I was initially prepared to give everyone a fair go. After the first twenty-odd emails, my attitude changed. I was looking for reasons to delete applicants. I only needed one successful one; with 100 replies it was getting to be a headache, so I decided a brutal approach was needed.
1. Failed to read the spec.
Many applicants couldn’t write properly in the English language. Many were individuals only. Result: instant deletion.
2. Failed to address the spec’s criteria.
Applicants bragged about how great they were. Many copy-and-pasted standard marketing guff about ‘solutions’ and ‘partnerships’ into their emails.
To engage anyone’s interest about a proposal you need to talk less about yourself and more about the benefits to *them* of using you. One of the first things I learnt about applying for jobs is you need to show how you meet the criteria in the job description; see if you can find the employer’s wavelength.
3. Lots of jargon.
You quickly tune this out. Anyone dealing with web companies probably gets a lot of this. Applicants should talk to the client about *the client’s* site and *their* needs, and avoid techno-babble.
Write an application letter. Leave it for a while, then edit it. Brutally. Short punchy sentences, no guff. Talking convincingly about how you can make the client money would be an attention-getter.
4a. ‘Coming soon’ client-listing pages.
You say you’ve done work for lots of clients, then put up a ‘coming soon’ sign on the web page where your client list is supposed to be. Hmmmm.
4b. ‘Under construction’ pages on your company web site.
This looks bad; something you’d see on an amateur’s site. Another reason to bin your application.
4c. Only put up pictures of sites you’ve done, rather than links to the actual sites.
I’d have liked to see some working example sites. Pictures can be faked, and they don’t show background programming.
4e. No mention of your main web site URL.
Let us guess where your own site is (if you have one). It’s more fun! I tried guessing from the email address. After a while I didn’t bother.
4f. No hyperlinks at all.
Just a short email spiel saying “I am great designer, hire me”. Next!
5. Using Yahoo.com or Hotmail.com for your email address.
A pro designer shouldn’t use a freebie email address service. Basic web hosting costs $5 a month these days.
I can conceive that a web designer might use a freebie account for some special purpose, but your own domain name is a basic advert that goes out in each email you send.
6. Bad spelling and grammar.
Western civilisation is doomed, if using SMS jargon becomes the standard way to write to people. It doesn’t impress old frts lik me, fr strtrs 🙁 Especially if you’re looking for work where good spelling and grammar are important.
7. Front-loading Flash designs.
I admit it, I don’t like Flash. I especially don’t like it when it loads slowly on my broadband connection. I suppose it might impress an ignorant client, who doesn’t know the economic consequences of having a Flash-heavy site.
8. Don’t phone the employer up.
Unless they say ‘canvassing will disqualify’, ‘phoning the employer is a good idea. Why? Because geeks are famously introverted and tongue-tied, supposedly. So if a web site designer can communicate clearly over the telephone, that, coupled with a good application, puts you streets ahead of the email-only applicant.
No need to jabber. A polite enquiry to establish contact will do. “Just checking you’ve got my CV”, that sort of thing.
9. Keep yourself mysterious.
Emails are impersonal. Anything that can establish you as a human being, a person, a potential ally and friend, is good. It’ll make you more memorable. No need to jump out of a giant cake, ‘though!
However, you have to fulfil all the other criteria as well. However great a guy you are, if you’re a Unix man and they want Windows, forget it.
10. Leaving unclear phone messages.
One chap left a phone message, in which he mentioned his site, twice, but not his ‘phone number. His pronunciation was bad, so I guess I’ll never know how good he was.
11. Too far away.
Most replies were from India, Ukraine, Romania etc. Anyone who was closer to home (the UK) stood out. I mention it simply as a winnowing criterion.
Also, I needed someone who could land contracts from UK residents; good English, written and oral, was important.
12. Give your rates per hour.
Forget that. You’re not a lawyer. Web design jobs can be clearly defined, in terms of time, work and software required. A definite price can be agreed on in advance. It’s called a contract. Otherwise, you leave the client open to escalating bills, and yourself to mission-creep.
13. Delay applying.
The first few applications were more scrutinised. After that, fatigue set in. After one hundred, only an applicant who seems a real prospect would be given more than five seconds’ scrutiny.
About the author: Sebaldus – Sebaldus Design
Copyright 2015 – 2020 ©